On August 6, 2021, The Weeknd presented the music video for the single Take My Breath.
Shortly before the release, the musician posted a video on social media about the U.S. Olympic women’s track and field team, featuring athletes Sydney McLaughlin, Ating Moo, Delilah Muhammad and Gabby Thomas. The video was accompanied by the terse caption, “New Single 8.6.21.
On the eve of the video’s release, The Weeknd also appeared on the cover of the September issue of GQ magazine and announced his new album. The Weeknd also mentioned his new project several times on Twitter. “Just so there’s no confusion, it’s a full body of work,” the singer wrote in one post, and added in another: “The tour is going to be crazy.”